Success creates its own challenge.
Success at one level doesn't always translate to the next.
What helped you succeed before may not be enough for what comes next.
What does this next level require from you?
A bigger role brings greater complexity.
A higher level of competition brings greater expectations.
A defining transition can change what success requires.
The question isn't whether you're capable. You've already proven that.
High Performance Isn't About Working Harder.
When demands rise, the instinct is often to do more.
More hours.
More preparation.
More pressure.
But more isn't always the answer.
Instead, create space to think clearly and separate what matters most from what simply feels urgent.
Coaching with us creates room to:
Shift from reacting to responding intentionally.
Maintain poise when facing scrutiny or setbacks.
Adapt when what worked before no longer serves you.
Identify precisely where your energy generates the most impact.
As the demands change, coaching can help you find new ways to prepare, adapt, and perform at your best.
“Their guidance helped me move from reacting to circumstances to intentionally designing what came next.”
— Demetri Giannikopoulos, Chief Innovation Officer, Rad AI
Perform
Translate insight into intentional action, drawing on your strengths and responding effectively when pressure increases.
Adapt
Recognize when old approaches no longer serve you and develop greater flexibility in how you think, respond and act.
Prepare
Create clarity around what you're stepping into, what matters most and what you want to achieve.
High performance starts with understanding how you work best, recognizing what gets in your way, and adapting as circumstances change.
Our Approach
We know what it feels like to perform under pressure because we've lived it ourselves, as executives, athletes, performers and coaches.
We bring that firsthand perspective together with deep coaching expertise and a strengths-based approach, helping clients build on what works and develop new ways to prepare, respond and perform as demands change.
Meet the Coaches
Christy Murfitt
Geoffrey Murfitt
As a former technology executive, I’ve experienced the tension between delivering results under pressure and being intentional about how I show up. I know firsthand what it means to lead through complexity, make consequential decisions with incomplete information, and keep moving when there’s a lot on the line. That experience shapes how I coach.
With an ILM Level 7 qualification in executive coaching and mentoring, a postgraduate-level professional qualification grounded in practical coaching experience, I bring formal coaching expertise and firsthand experience navigating the complexities of leadership, organizational change and high-performance environments. I create space for clients to step back, challenge assumptions, see new possibilities, and be more intentional in how they think, respond and act.
My approach is warm, curious and thoughtful, helping clients turn insight into action and adapt how they approach challenges, respond to pressure and perform as the demands around them change.
I’ve spent decades coaching accomplished people to perform at their best when the stakes are high. My early training at the U.S. Olympic Training Center shaped my understanding of performance: talent and hard work matter, but consistent performance also requires preparation, adaptability, composure, and the ability to respond intentionally when conditions change.
Since then, I’ve coached elite athletes, executives and other high performers through moments when the demands increase and familiar approaches need to evolve. Informed by positive psychology, my approach helps clients recognize and leverage their strengths, develop more effective ways of preparing and responding, and translate insight into performance when it matters most.
My approach is practical, supportive and challenging, with a focus on helping clients develop what they need for the level they’re stepping into.
Performance Coaching for What's Next
Growth brings new demands.
A greater level of responsibility, a new competitive environment, or a change in what’s expected of you can call for more than simply working harder. It calls for new ways to prepare, adapt, and perform.
Executive Performance Coaching
For accomplished leaders navigating greater responsibility, complexity, and change.
Athletic Performance Coaching
For elite athletes preparing for greater competition, expectations, and the next level.